Food Technology & Innovation team has the knowledge and understanding to develop and implement integrated and comprehensive marketing campaigns designed to identify and deliver all elements of the value chain. Highly flexible and dynamic combinations of marketing opportunities exist to enhance your organization's reputation, profile and awareness amongst your target markets.
Effective channels to promote Food Technology & Innovation Asia 2010:
Advertisements in - Working closely with industry publications and media partners, advertising and
editorial campaigns will be strategically positioned throughout the campaigns for maximum impact.
Internet marketing - Food Technology & Innovation Asia 2010 website will be continually updated and
open for online registration and inquiry. Links to key industry sites will generate traffic onto our site. We
invite you to link your website to ours for a more comprehensive reach. Conference updates will be
emailed to a selected group of clients when necessary.
Fax and email marketing campaigns - Printed newsletters and fax / e-mail marketing campaigns will
be systematically rolled out to create awareness and drive businesses to the website. Frequency will
increase to become weekly and then daily as the event approaches.
Direct mail -We will send out periodically separate brochure mailings and branding flyers to corporate
users within the industry chain. Global Leaders Institute has a complete database of the industries we
are dealing with, which allows precise targeting of key prospects.
Telemarketing - A dedicated team of account managers will contact key target delegates to secure their attendance.
Industry associations - We will work closely with relevant organizations to publicize this event.
Continuous News Report - Pre-, after as well as on-site news report on popular mass media and oil or
food publications.